The McB, in all its natural splendor.
Photo: McDonald’s Germany
This isn’t the first time a chain has tried all-natural beef, and none of that is coming to America, but, nonetheless, next week McDonald’s Germany will launch the first completely antibiotic-free and raised-free burger. corporate cruelty. Called, for whatever reason, the McB, it will feature a patty that’s made entirely from organic beef – or made from Bio-Rindfleisch, since things in German immediately need to be taken more seriously.
It apparently comes in two versions and customers can vote for their favorite. (The differences are things like Edam cheese versus a Swiss-style Maasdam, Lollo Bionda lettuce versus arugula, and a sunflower seed bun versus a darker roll.) McDonald’s turnaround strategy included plans to become more organic, and Germany is definitely the place to be. for starters: it is the second largest organic market in the world after America, despite having a quarter of the population.
The downside, obviously, is that Germans don’t want to be shaken up when it comes to food as nature intended. Naturally, the channel also posted a YouTube video giving details about this meat and where it came from. Grub doesn’t know much German, so our conclusion was that there are cows grazing in the grassy fields somewhere, and people of important appearance speak with authority.
[McDonald’s Germany via @SplitsAtoms]