Based in California Don Lee Farms has announcement than his organic “breakthrough” vegan burger, is now the fastest growing plant-based burger in its category. In a recent press release, the company revealed that over one million burgers were sold in less than 60 days. What’s particularly remarkable about these sales is that Costco has put vegan burgers in the frozen aisle sit alongside meat products. Vegan brand Beyond Meat has found similar success with vegan Beyond Burger, which beef sold in major grocery stores where it was staged in the packaged meat aisle.
“Interest in our organic, plant-based burger just exploded,” said Donald Goodman, president of Don Lee Farms. “We’re just tracking demand and implementing plans to expand distribution each week… After selling a million burgers, it quickly exceeded everyone’s expectations,” He continued.
“The excitement around this burger has been overwhelming. We are now expanding availability at club stores and will be introducing the burger to restaurants and other retail markets in the coming months.”
Earlier this year, Don Lee Farms spear his organic vegan burger at Costco and select Whole Foods Markets across the country. The overwhelmingly positive customer response was unexpected and the company is now working to increase its distribution. In a recent Instagram post, the company announced that its “rare” veggie burger can be found at Costco stores in central and southern California, Alaska and Hawaii with release plans in Arizona, New Mexico, Colorado , Utah, Idaho, Montana, Oregon and Washington. Eventually, the company also hopes to sell the burger in the Northeast.
The popularity of Don Lee Farms Organic Plant-Based Burger is further proof that plant-based foods are no longer a niche like they once were. Made from humble ingredients like beans and seeds to create a texture similar to raw meat, it’s said to look, cook and taste like a classic beef burger.
Don Lee Farms stands behind its burger ingredients, proudly stating on the website that it is “made with plants, not science.” He also “bleeds” through the use of beets, joining the ranks of others “rare” vegan burgers on the market, such as Beyond the burger and the Impossible burger. These two burgers showed the world that bland veggie burgers are a thing of the past, appealing to vegans, vegetarians and omnivores similar – in fact, recent Data shows that most Americans simply prefer the taste of plant protein.
Image Credit: Don Lee Farms
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Chief Editor | New York City, NY Kat writes about sustainable food, fashion and food technology. They have a BA in Film and Cultural Studies from Stony Brook University.