LOS ANGELES — Don Lee Farms announced April 24 that it sold more than one million organic, plant-based burgers in less than 60 days.
The plant-based burger is the first made with organic ingredients, according to the company. It’s made with beans and seeds, contains beet juice, and is certified organic, vegan, non-GMO, and gluten-free. Don Lee Farms said it was the only burger in its class to qualify for the USDA Certified Organic label.
“Interest in our organic, plant-based burger just exploded,” said Donald Goodman, president of Don Lee Farms. “We are simply monitoring demand and implementing plans to expand distribution weekly. The excitement around this burger has been overwhelming. We are now expanding availability in club stores and will introduce the burger to restaurants and other retail markets in the coming months. »
Don Lee Farms produces meat, vegetarian and plant-based foods for retail, club, restaurant and school catering customers. Consumer products are sold at Costco, Whole Foods Markets and Walmart under the Don Lee Farms label, private labels and their partners’ brands.
“The fact that our organic, plant-based burger is made with plants and not science resonated with people. No one wants to eat a hidden burger with artificial or modified ingredients if they have the choice,” said Danny Goodman, product development spokesperson at Don Lee Farms. “They want natural. They want organic. They want the real.