Hamburger restaurant

Mark Wahlberg’s hamburger restaurant opens in Palo Alto

Wahlburgers opened in Palo Alto on Sunday, the first of eight such franchises planned for the Bay Area in the next few years.

Actor Mark Wahlberg and his brothers, actor Donnie and Chef Paul, own and operate the Quick & Easy Burger chain – the subject of an A&E reality TV show of the same name.

This isn’t the first time Wahlberg’s Buns have made headlines, as those who have seen Mark’s 1997 film “Boogie Nights” can attest. But at Wahlburgers, the buns are toasted and topped with “Paul’s signature wahl sauce”.

SEE ALSO: Mark Wahlberg Hopes God Will Forgive Him for “Boogie Nights”

The price of burgers ranges from $ 9.25 to $ 12.95. But their names – things like “Smahlburger” and “Dorchestah Original” – are arguably priceless. Each restaurant also includes a full bar, where patrons can sip “adult hits” and “Wahlbrewski”, a personalized lager from the Harpoon Brewery.

ICYMI: Wahlburgers to more than double its locations

While in its smooth opening phase, the Palo Alto franchise, located at 185 University Ave., will be open from 11 a.m. to 7 p.m. daily. Over the weekend, manager Max Lee says the restaurant will likely roll out regular hours of operation, staying open until midnight.

Wahlburgers replaces the former tenant of 185 University Ave., a short-lived outpost of Sam’s Chowder House.

Since opening in 2011 in Hingham, Massachusetts, Wahlburgers has quickly spread across the United States, with plans to open franchises in 10 states in 2017 and 2018.

“We created this family business with a mission to welcome families and friends from all over the world to a place where they can break bread, enjoy great food and lots of laughs,” Mark Wahlberg said in a statement. March 2016 press.

Directly below Wahlberg’s invocation of family values, Wahlburgers CEO Rick Vanzura touted the “pace of our national expansion”, spurred by “a group of experienced franchisees who have already managed several successful units”.

San Francisco Chronicle Editor-in-Chief Justin Phillips contributed to this report.

Michelle Robertson is a writer for SFGATE. Email him at [email protected] or find her on Twitter at @mrobertsonsf.

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