Donnie and Mark Wahlberg aren’t just famous boy-band-rockers, Calvin-Klein models turned movie stars, they’re also co-founders of Wahlburgers, a brand of burger restaurants they started with their brother. , Chef Paul Wahlberg. , at the bar. While having stars associated with the restaurant couldn’t hurt, the Boston brothers recently added another big name to their menu: the plant-based Impossible Burger.
In development since 2011, Impossible Burger from Impossible Foods is one of many plant-based burgers to emerge on the market in recent times. The burger is made with plant-derived heme proteins, which are fermented to give it the taste, texture, and even plant “blood” of beef at a fraction of the ecological production: the Impossible Burger uses 95% less land, 74 percent less water and creates 87 percent less greenhouse gas emissions than a beef burger.
Chef Wahlberg notes that restaurant patrons have long been clamoring for a tasty meatless option, but it wasn’t until the Impossible Burger that he found an option that matched his culinary standards.
“Paul couldn’t find a veggie burger or develop one he liked, so the Portabello burger became our default veggie burger,” says a Wahlburger representative. “People kept asking for a real veggie burger, but Paul wouldn’t put one on the menu until he found one that he felt offered a real burger experience.”
“Impossible Burger was the first option that fit the bill,” the rep continues. “It was and is the only veggie burger we tried that looked, felt and tasted like a burger.”
From Organic Authority Files
“For me, the hardest part of it all was making sure the texture was right and those guys nailed it,” Chef Wahlberg said. MLive.
For now, the burger served at Wahlburgers isn’t entirely plant-based: it’s served with lettuce, caramelized onions, chili-spiced tomatoes, smoked cheddar and the chain’s signature Wahlsauce. The burger, says Chef Wahlberg, “follows our restaurant’s home-cooked philosophy,” using fresh ingredients whenever possible.
“Everything we put on the menu has to be a great dining experience,” says a representative from Wahlburgers, who notes that Chef Paul remains open to adding other plant-based options to the menu.
The Impossible Burger has been available on a handful of chain menus since last fall, but since late January it’s been available at all Wahlburgers restaurants, which are present in 11 states, as well as in the Toronto area.
“We are thrilled that their unique version of our burger is now loved by Wahlburgers burger enthusiasts nationwide, providing a plant-based option for customers coast to coast,” said the Impossible Foods COO David Lee in a Press release.
Related to Biological Authority
Vegan Impossible Burger gets a makeover with SoCal Umami Burger
Vegan meat is now the biggest trend in the tech industry
Plant-based burgers coming to a meat counter near you?